Updated 09/12/2020 Maintaining a good relationship with your customers allows you to be more profitable, with it being much harder to gain a new customer than retain an existing client. Keep track of your leads as they progress from initial contact to a valued client. Know your clients in depth, with custom profile questions and…
Updated 02/12/2020 For many SMEs, tracking paperwork, delayed response times and getting tangled in a thread of emails has become the norm when it comes to managing their approval process. Remedy this with an intelligent approval management system , fit for all your business needs. SwiftCase increases efficiency and streamlines your approval process by implementing…
Updated 25/11/2020 Giving your clients access to the information you hold about them promotes self-service, communication, collaboration and integration of business processes. It saves you time spent on relaying information from your system to your clients via email, phone call or meetings, letting you focus on your responsibilities. If you’re interested in a free, no-obligation…
Updated 11/11/2020 Do you weigh up all the options before making a decision? Do you consider all angles, facts and measurements and only then take the plunge? Even if you believe this, you can still be susceptible to the Anchoring Effect: your final decision is merely an adjustment of an initial perception. To drop the…
Updated 04/11/2020 Taylor Swift telling you to follow your dreams is like a lottery winner telling you, ‘Liquidize your assets, buy Powerball tickets, it works!’ Bo Burnham Those were the days! Do you ever reflect wistfully about the music of your youth, or the classic cars or films, and lament: “They just don’t make them…
Updated 28/10/2020 On one of our recently recorded podcasts we discussed our marketing pet peeves. My choice was a new marketing approach called ‘confirm shaming’ in which the user of a website is offered a choice, and if they decline the button option is accompanied by a snarky reply as below: This is an amusing…
Updated 21/10/2020 “Confidence is ignorance. If you’re feeling cocky, it’s because there’s something you don’t know.” -Eoin Colfer, Artemis Fowl Young children often have an egocentric view of the world. They can believe that there are causal connections between their actions and unrelated events. This can be especially problematic during grief, when the child can…
Updated 14/10/2020 “I never get enough sleep. I stay up late at night, because I’m Night Guy. Night Guy wants to stay up late. ‘What about getting up after five hours sleep?’ Oh, that’s Morning Guy’s problem. That’s not my problem, I’m Night Guy. I stay up as late as I want. So you get…
Updated 07/10/2020 Flat-earthers. Obama ‘Birthers’. Anti-Vaxers and homeopaths. If confronted with one, do you think your unique, implacable calm and logic would convince them? Have you ever had an unsuccessful argument with somebody and left feeling that if you could have been more coherent and logical they would have been swayed? Let me reassure you:…
Updated 30/09/2020 In 2005 a website called ‘Ship of Fools’ held a competition for the best religious joke ever. The winner was this effort from Emo Philips: “Once I saw this guy on a bridge about to jump. I said, “Don’t do it!” He said, “Nobody loves me.” I said, “God loves you. Do you…