Updated 18/11/2020 SMS or text messaging is a communication method that has some great potential benefits for business use. Although it has been around a long time, (the first message was sent in 1992, saying “Merry Christmas”), and many other, more advanced, communication methods exist, it is still a powerful tool that has some major…
Updated 01/04/2020 Art has always been present in advertising, from packaging to graphic design and visual branding – aesthetics have always attracted consumers. Alphonse Mucha (one of my favourite artists) was a most influential figure of the Art Nouveau period, at its height between 1890 and 1910. This movement had its roots in Britain and…
Updated 18/03/2020 You know about viral marketing and virtual reality, but you’ve probably never heard of Alternate Reality Gaming. This type of advertising is so intense it can literally get in your face. An Alternate Reality Game (ARG) is the catch-all term for an interactive networked narrative that uses the real world as an integral platform and…