The framework used to gather new leads and customers is variously described as the sales “funnel”, “pipeline” or “process”. Drawing from concepts like AIDA (Attention, Interest, Desire and Action), a plan is drawn out to define the steps required to attract new business consistently. From marketing to initial communication, to drawing up a contract, a…
Aims for the year ahead I plan to develop a range of abilities that are relevant to the modern IT industry. Starting out with a basic grounding in SQL, HTML and Java, I look to expand on this foundation, as well as learning PHP and Javascript to a proficient level. Achieving these goals will allow…
If your business is dealing with a high volume of requests and enquiries via phone and email, you may find effectively staying on top of communications a major pain point. Staff expending time and effort to constantly update clients on the progress of their cases is an inefficient and outdated way of achieving a work…
According to the Office for National Statistics, online retail sales increased by 14% between 2016 and 2017, with an average weekly spend of £1.2 billion. E-commerce in the UK now accounts for 17% of all spending by pound value. Larger retailers dominate the platform, with low-pricing strategies that can make competing difficult for small and…
Released as open source software in 2009 by Satoshi Nakamoto, Bitcoin was the first cryptocurrency ever invented. Since then many other cryptocurrencies have been created, these are known as “Altcoins.” “Altcoin” is the combination of two words, “alternative” and “coin,” in essence, this means any cryptocurrency other than Bitcoin. As of January 2018, there are…
The creation of the PDF aimed to make the dream of the paperless office a reality. Developed by Adobe in the early 1990’s, the format allows sending of text and graphics in the same document electronically. These days a PDF can be viewed on any device, password-protected and printed locally. Another useful feature is the…
In recent years, technology previously only available to major companies with large budgets has become available to small and medium sized businesses, allowing them to compete on a more level playing field. What are some of the technologies that could provide your business with higher productivity and efficiency? Cloud computing Cloud computing is an information…
Exceptional customer service is more important than ever, now that customers can switch to other providers in a matter of minutes. If you’re not responding to complaints and enquiries, and promptly troubleshooting the issues raised, then you could find yourself falling behind the competition. What are some of the most effective methods of collecting customer…
Knowing how many hours your staff have been in work in general, or worked on a particular project is essential to productivity assessment and employee evaluation. The idea is that work can be allocated and projects planned, with a clear idea of timeframes and outcomes. Traditionally, businesses have either used paper timesheets filled out by…
With the average person juggling multiple digital devices and online accounts, keeping track of, and entering passwords can be a time-consuming annoyance. But at the same time, as hacking and phishing attacks become more commonplace and sophisticated, leaving your personal information unprotected is obviously not an option. What are some of the new security methods…
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